Manager, Digital Marketing

Posted November 16, 2017

Canadian Construction Association (CCA) is looking for a Digital Marketing Manager to start as soon as possible. Deadline for applications is November 29, 2017. Forward your CV and covering letter, outlining your skills, experience and salary expectations to [email protected]. Please reference Marketing Manager in the subject line. No phone calls please. CCA thanks all applicants for their interest; however, only those selected for an interview will be contacted.

In this newly-created role you will drive the digitization of CCA’s marketing/communications to create a modern, proactive and engaging experience. You will be accountable for our web assets, with a goal of increasing engagement and strengthening our image as the national voice of the construction industry.

Reporting to the Director, Marketing & Communications, you are a key member of the Public Affairs department. Membership, government and association relations as well as online delivery of our core services are all within the mandate of this team.

You have a combination of technical and management skills; able to prepare a plan and execute everything from social media campaigns to video content.

A team player, you are sought out for your can-do attitude and counsel. You are known for being able to achieve results while fostering positive relations.


Key Responsibilities

1. Develop and execute a digital content strategy

  • Review current web properties and identify opportunities to improve
  • Create a digital assets strategy and implement
  • Recommend digital content that can be used in support of other initiatives, marcoms campaigns
  • Measure success of the strategy

2. Drive usage of our websites

  • Create a compelling experience for members and stakeholders that positions CCA as the national voice of the industry and promotes the industry as a preferred employer
  • Support attracting under-represented workforce segments including women, indigenous and new Canadians, and youth
  • Report on success of campaigns using Google Analytics, Hootsuite or other tools
  • Manage the network working through a third party and ensure security of our sites

3. Drive transformation from paper to digital services

Working with the project sponsor, drive productivity and user experience as

  • Project lead for online documents store
  • Project lead for online Gold Seals exams
  • Project lead for online training of the Gold Seals program

Evaluate products that could benefit the association and our members

4. Support to Public Affairs department

  • Prepare plans, monitor budgets
  • Execute campaigns as assigned
  • Monitor emerging issues
  • Execute FB or other social media campaigns
  • Proactively keep abreast of industry trends and share knowledge with the team
  • Lead and participate in cross-functional teams



  • Minimum of five years in a similar role, either as the client or on the agency side
  • University degree
  • Project management certification or training
  • Experience in managing website creation and web-based solutions launches as well as maintaining websites
  • Proven record of digital planning and buying experience
  • Proven record of digital campaign implementation and management experience
  • Strong understanding of multiple digital media channels (online display, paid search, social media, emerging technologies, etc.)



  • Bilingual preferred
  • Digitally savvy – uses social media, adopts new media readily
  • Effective oral and written communication skills
  • Accuracy and attention to detail
  • Self-starter who demonstrates initiative
  • High level of digital creativity
  • High level of knowledge across all areas of digital, including but not limited to display, video, search and social
  • Able to build and maintain strong relationships and demonstrate digital leadership
  • Strong technical knowledge of managing websites (WordPress)
  • Recording video and video editing (Adobe Premiere Pro)



Vice-President, Public Affairs

Posted October 26, 2017
Canadian Construction Association (CCA) is looking for a VP, Public Affairs to start as soon as possible. Deadline for applications is November 10, 2017. Forward your CV and covering letter, outlining your skills, experience and salary expectations to [email protected]. Please reference VP Public Affairs in the subject line. No phone calls please. The CCA thanks all applicants for their interest; however, only those selected for an interview will be contacted.

The VP of Public Affairs is a member of the senior management team of CCA, with responsibilities for creating high-impact stakeholder relations strategies and implementing effective tactics to advance the advocacy initiatives of the CCA and the public image of the construction industry. As VP, you will be be responsible for developing and maintaining relationships with the government, partner associations, media and other important stakeholders. You will also be the staff liaison for the CCA Civil Infrastructure Council and the CCA Industry Advocacy and Regulatory Affairs Committee. Additionally, creating a positive and vibrant image of the CCA leveraging social and traditional media, content creation and management and digital as well as advising on key messaging for volunteer or staff speeches and presentations is a key deliverable of this role.

Reports to: President
Direct reports: Director, Communications; Manager, Partner Association Relations; Administrator


Key Responsibilities

  • Develop and implement, in partnership with the Director of Communications, a media relations strategy and respond to media
  • Lead the government relations strategy in support of board priorities and ensure integration with CCA activities
  • Prepare a strategy and develop key messages, presentations, campaigns for staff/volunteers in support of advocacy, image or value proposition
  • Engage officials and the public through a social and traditional media strategy
  • Act as liaison to the Civil Infrastructure Council
  • Act as liaison to the Industry Advocacy and Regulatory Affairs committee
  • Seek collaborative opportunities with partner associations or other parties, including international construction industry organizations that will enhance and serve CCA members’ interests
  • Work with the partner association chief operating officers and staff to align and improve professionalism and service delivery to members and to the public
  • Support and contribute to CCA strategic plans and initiatives and manage budget
  • Act as mentor and advisor to staff and colleagues



  • University degree and minimum 10 years of equivalent experience at a senior level in government relations/public affairs
  • Demonstrated successful advocacy and government relations experience
  • Prior political experience an asset
  • Experience in managing an internal communications team and external resources
  • Outstanding organizational skills, with a track record of accomplishments
  • Ability to work with volunteers and understanding of an association environment
  • Knowledge of construction industry an asset
  • Ability to work with diverse stakeholders
  • Strong creative ability and understanding of the creative process
  • Superior written and verbal communication/presentation skills, with an ability to effectively share complex issues or initiatives
  • Capable of handling multiple tasks and priorities
  • Bilingualism required
  • Must be legally eligible to work in Canada